Free to enter
No entry fee, membership or award acceptance fee.
Applications open now · Free to enter
A national competition built around real knowledge, professional judgement and confident client communication.
Before you apply, read the competition rules and the Privacy Notice.
Established in 1928, AIA is one of the world’s longest-established professional accountancy bodies, recognised for high standards in qualifications, regulation and ethics. It supports accountants throughout their careers and advances the profession in the public interest.
A different kind of award
Open to practising accountants, bookkeepers, payroll and tax professionals, final-year students, recent graduates and people beginning their professional career.
See the 2026 scheduleNo entry fee, membership or award acceptance fee.
Your performance matters more than your CV or employer.
Structured criteria, conflicts declared and documented scoring.
Build professional visibility with employers and the wider sector.
Three stages
Every stage tests a different part of the work accountants perform in real life.
14 November
A timed online test on Google Forms, open for one hour (10:00–11:00 GMT), covering professional knowledge, application, ethics, judgement and risk.
21 November
Recorded video responses to realistic accounting cases on Sintegrum, assessed independently against one scoring matrix.
29 November
A live, recorded Zoom consultation with an actor playing the client, testing fact-finding, accuracy, judgement and clear communication.
Professional recognition
The main winner is selected through professional assessment by an independent panel. Audience popularity never changes the judges’ scores.
The main professional title for the finalist with the highest final ranking.
A separate award decided by the public, not by the judges.
Professional finalist status for the five highest-ranked candidates after Stage 2.
2026 calendar
All times shown on the application and voting pages will use the applicable London time.
Competition principles
The competition is structured to protect professional credibility from the first test to the final result.
Questions
No. There is no minimum period of paid professional experience. Students in their final year, recent graduates and people starting their career may enter if they meet the eligibility rules.
No. Membership of a professional organisation is not required.
Only where a specific stage instruction expressly permits it. External assistance and generative AI are otherwise prohibited during controlled assessments.
No. People’s Choice is a completely separate award and does not add to or change any professional score.
Eligible adults who live in, or mainly undertake relevant professional or educational activity in, England, Scotland, Wales or Northern Ireland.
The ten highest-scoring candidates in the Knowledge Assessment move to the Professional Challenge, provided they score at least 80%. If scores are equal, the candidate who submitted the assessment earlier ranks higher. The five highest-ranked candidates become finalists and take part in the live Client Challenge. The final ranking combines 40% of the Stage 2 score and 60% of the Stage 3 score. See the Terms and Conditions.
It is a timed online test on Google Forms, open on 14 November 2026 from 10:00 to 11:00 GMT. You sign in with a Google account using the email address from your application, and you can submit once. If you need extra time or cannot use a Google account, tell us before entries close.
In Stage 1, the candidate who submitted earlier ranks higher. For the final, the higher Stage 3 score decides, then the “client communication” score. If everything is equal, the finalists become joint winners and share the £1,000 prize equally. Full rules are in the Terms.
Yes. There is no entry fee, membership requirement or award acceptance fee.
KAIROS-K LTD (company number 14481271), registered office 48 Railway Street, Llanhilleth, Abertillery, Wales, NP13 2JB. Questions: office@kairos-k-practice.com.
Applications open now
Read the competition documents and apply online in about five minutes. Entries close at 12:00 GMT on 13 November 2026.